Communication

May 25 to 27, 2010 - VINEXPO 2010

Vinexpo Asia-Pacific is the international reference in Asia, built on the expertise of Vinexpo, the world leader since 1981. This is the event where trade professionals can engage in direct exchanges with major decision makers and develop exclusive commercial relationships with all the players in the wine and spirits market.

Only at Vinexpo Asia-Pacific with its 8,000 sq. m of stands, will you find the widest range of products ever put on show in Asia, including all the latest innovations developed in response to the market’s expectations.

April 8 to 12, 2010 - VINITALY 2010

Vinitaly is the event that more than any other has marked the evolution of viticulture system nationally and internationally, helping to make wine one of the most exciting and dynamic realities of the primary sector.

Vinitaly is primarily business opportunities in a fair that focuses in 5 days, the highest number of contacts made in an entire year, through targeted direct-matching: the Buyers Club online, GDO Buyers Club, workshops and targeted tastings ne are a clear example.

In an area of almost 80 thousand square meters net, Italian and foreign exhibitors offer their best production.

This area is flanked further 10,000 square meters dedicated to wine tasting techniques, food & wine pairing, haute cuisine and much more ...

March 21 to 23, 2010 - PROWEIN 2010

Will take place in Düsseldorf, one of the leading international trade fair of wines and liqueurs: PROWEIN 2010.

As usual, Italy occupies a leading position. Prowein In 2010, Italian companies will still be located in Hall 3 and will be allowed to participate independently with its own stand, a turnkey exhibition program or within the collective "Italy", organized in collaboration with Honegger srl.

March 18 ro 20, 2010 - VIINIEXPO HELSINKI

Finland's largest event for professionals and wine lovers on.

• 18-19 The fair is open only to professionals
• 20 The fair is open to interested consumers

March 1, 2010 - Zurigo, March 2, 2010 - Losanna - WorkShop U.VI.VE.

The UVIVE with funds MIPAF contracts chain will organize in 2010 in collaboration with the magazine VINUM WEIN Magazine The role of business in Veneto wine Switzerland in Zurich and Lausanne. The project includes two events in the formula companies work shop reserved for professionals and seminars for the submission of names kept by Venetian Cristian Eder.

The demonstrations will take place:

• MONDAY 'March 1, 2010 at Hotel Mariott ZURICH
• Tuesday, 'March 2, 2010 LAUSANNE at Hotel Palace

For more information

CONEGLIANO-VALDOBBIADENE - WHERE PROSECCO IS “SUPERIORE”

HOW THE “WORLD” OF PROSECCO IS CHANGING WITH THE ADVENT OF THE CONEGLIANO-VALDOBBIADENE D.O.C.G.

A large number of imitations have unfortunately sprung up around Prosecco in recent years: this is understandable given the success of the product and the ever-increasing loyalty and consideration it enjoys among consumers. Such phenomena, which are difficult to monitor or control, risked causing confusion in the trade and among wine drinkers both in Italy and abroad as well as damaging the reputation of one of the most popular products that reflect “Italian style”. For this reason, after a great deal of hard work, the Agriculture Ministry approved – on 17 th July 2009 – the reorganization of Prosecco production. This involves the tightening of controls and firmer guarantees, as well as endorsing a radical change: Prosecco is in fact no longer just a wine produced from a particular type of grape, but rather the wine of a precise geographical area.

This change has led to the identification of two different quality levels: the attribution of the D.O.C.G. to the Conegliano-Valdobbiadene zone and the creation of a “basic” D.O.C. which replaces all of the present I.G.T.s.

FROM HISTORIC DENOMINATION TO D.O.C.G.

Just over forty years after it attained Denominazione di Origine Controllata status (the D.O.C. dates back to 1969), Conegliano-Valdobbiadene takes its rightful place – together with the small Colli Asolani zone – in the highest category of Italian quality wines: Denominazione di Origine Controllata e Garantita.

The historic set-up of the Denomination remains unaltered, but its overall vision changes and becomes broader in scope, giving the product yet more added value.

The territory guarantees the Superiority of the product. All the D.O.C.G. wines will highlight on the label the name of the Denomination "Conegliano-Valdobbiadene", followed by “Prosecco Superiore” in the case of the spumante. This sparkling wine can show on the label either the name of the principal Denomination (“Conegliano-Valdobbiadene”) or “Conegliano” or “Valdobbiadene”.

The production zone. The production zone is the historic one, restricted to the hillsides of the 15 communes lying between the two main towns of Conegliano and VaIdobbiadene; the limited size of the area bears witness to the precious nature of the product.

The grapes. According to tradition, the wine is produced from a minimum of 85% grapes of the Glera variety and a maximum of 15% of Verdiso, Bianchetta, Perera and Glera Lunga grapes, varieties that have been present for centuries in the hills of Conegliano-Valdobbiadene. For the (fully sparkling) spumante, Pinot and/or Chardonnay grapes can also be used.

Yield. The maximum grape yield for D.O.C.G. is 13.5 tonnes/ha.

What’s new?

With the introduction of the “Rive” (reserved for fully sparkling wines) one can now state on the label the name of the commune or village from which the grapes come.
The term "Rive" indicates, in the local dialect, those vineyards situated on steep slopes, and this category of wines aims to highlight the quality and the very different characteristics that the various localities within the denomination express. For the "Rive" wines, maximum yields are reduced to 13 tonnes/ha, the grapes must be picked by hand and the vintage must be shown on the label.

“Cartizze”. The peak of quality under the D.O.C.G. continues to be expressed by the sparkling wine from the historic "Superiore di Cartizze" subzone, for which the maximum grape yield is 12 tonnes/ha.

FROM PROSECCO I.G.T. TO PROSECCO D.O.C. – THE “BASIC” DENOMINATION

In order to safeguard Prosecco and control the quality of its production, the new “basic” Denomination called “Prosecco” has been created. The Prosecco variety will be indicated by its old synonym, "Glera".

The legal motivations. Full recognition of “Prosecco” as a Denomination of Origin referring to a wine and to intellectual property protected under the European Community’s legislation on quality products was made possible by a combination of two factors: on the one hand, the tradition as a producer of the Province of Treviso, in which 90% of the entire current production of Prosecco takes place and which includes the hilly area of the D.O.C.G., and on the other the presence of the place called Prosecco, situated close to Trieste and linked historically with the origin of the grape variety.

The production zone. The D.O.C. production zone consists of the 9 Provinces in the Veneto and Friuli where cultivation of the Prosecco variety was already authorized. This new D.O.C. encompasses and takes the place of the existing I.G.T.s (Prosecco Colli Trevigiani, Prosecco Marca Trevigiana, Prosecco del Veneto, Prosecco Alto Livenza, Prosecco delle Venezie), becoming effectively a single area. The old I.G.T.s may be sold until stocks last (the end of 2010 at the latest).

The new D.O.C. also allows for the possibility to specify the area of origin of the grapes if in the Provinces of Treviso or Trieste.

The characteristics of the new D.O.C.

• The permitted grape yield is 18 tonnes/ha.
• Grapes: the new D.O.C. calls –in the blend of grapes – for a minimum of 85% of the Glera variety and a maximum of 15% of minor cultivars and/or the Pinots and/or Chardonnay.
• The zone for bottling is that of the 9 Provinces belonging to the Denomination, but also extended to those producers outside the cultivation zone who can demonstrate that they have already been bottling this wine for at least five years.
• The types of wine: the new D.O.C. will include the Tranquillo (still), Frizzante (semi-sparkling) and Spumante (fully sparkling) styles.
• Controls: the new Denomination will be subject to the controls foreseen in the D.O.C. regulations, including supervision over the production process in both the vineyard and winery, and chemical and organoleptic analysis prior to the release for sale of the product in bottle.
• The restrictions:
  • It will no longer be possible to produce or sell wines indicating more than one grape variety on the label (e.g. Prosecco/Chardonnay) or rosé wines.
  • It will only be possible to sell Prosecco D.O.C. in glass bottles and not in cask or other alternative containers.

February 18 - Svizzera 2008 - Zurich

We will take part to Svizzera 2008 - Kongresshaus Zurich, Gotthardstrasse, 5, 8002 Zurich.

March 13 to 15 - Helsinki ViiniExpo 2008

We will take part to Helsinki ViiniExpo 2008 - Helsingin Messukeskus, Pasila.

March 16 to 18 - Prowein 2008 - Dusseldorf

We will take part to Prowein - Halle 3 - E/30.

April 3 to 7 - Vinitaly 2008 - Verona

We will take part to Vinitaly - Pav. 04 - A/4.

May 27 to 29 - Vinexpo - Hong Kong

We will take part to Vinexpo - Asia Pacific 2008, Hong Kong.

March 18 to 20 - Prowein 2007 - Dusseldorf

We will take part to Prowein - Halle 3 - E/30.

March 29 to April 02 - Vinitaly 2007 - Verona

We will take part to Vinitaly - Pav. 04 - A/4.